9 Ways to Get Found Online: Tips for Health and Wellness Providers

A quality online footprint is non-negotiable for today’s health and wellness providers, as it’s essential to be found easily online. Strong online visibility raises brand awareness, improves practice growth, positions you in front of a wider audience and can attract new patients or clients and referrals. It’s not just your business or practice website that matters, but your online presence across social media and review sites too.¹

Getting found online in the crowded health and wellness landscape requires strategy and a little marketing savvy. Thankfully, there are plenty of ways to maximize online visibility to make the process less daunting. You can increase your reach to target audiences, enhance your credibility and boost the likelihood of discovery online through multiple powerful methods.

1. Focus on Search Engine Optimization (SEO)

SEO is the non-negotiable foundation of a website. There are SEO strategies that can help enhance website rankings in search engine results and boost visibility to potential patients or clients, including:¹

• Keyword research and optimization. Use keyword research tools to learn what terms people are using to find practices or businesses like yours. You should then weave these terms into your website content using SEO best practices. Effective keyword optimization can help increase visibility of your web pages in relevant search results and help boost overall brand visibility online.
• Helpful and relevant content. While keyword optimization is a smart SEO tactic, what’s even more important is to create unique content that’s helpful to your target audience and relevant to the nature of their searches.
• On-page and off-page search signals. It’s important for your web pages to include all the technical signals needed to help search engines find and understand your content. There are also strategies you can implement outside your website to improve your brand’s overall online presence and drive traffic to your site, including attracting third-party links back to your website (more on this topic in #9).
• Local SEO. To improve visibility within targeted geographic locations, incorporate the names of towns and cities on your site for searchers. For example, “med spa in New York City.”
• AI-powered search. With AI-generated results, the SEO process is evolving every day. To keep up, make sure your content clearly answers common questions and uses natural language so it’s more likely to show up in these new, smarter search summaries.

2. Prioritize Mobile-Friendly Options

Your patients or clients rely heavily on their phones, and many browse the web while in waiting rooms, on commutes or when sitting in front of the television.

• Website. How often have you visited a website on your phone only to be discouraged because it’s difficult to navigate or view? For maximum visibility and ease of use, ensure that all parts of your site are mobile-optimized, from the menu to the contact page.
• Emails. Emails need to be easily read on mobile devices, too, especially when you’re sending out a newsletter or marketing email. Clean layouts and bold calls to action are visually appealing, especially when accompanied by value-rich preview text that is mobile-friendly.²
• Social media. YouTube, Facebook and TikTok are the top three social media platforms for mobile users in the United States, so if you’re trying to decide what platform to put your energy toward, consider a social media site that people frequently visit on their mobile devices.³

3. Post Compelling, Educational Web Content

The more relevant and educational the content on your site, the more visitors and potential customers you are likely to attract.²

• Quality, not quantity. Content marketing can include articles, webinars, evergreen material, videos, podcasts and blog posts. Well-researched contributions are more powerful than shallow blips.²
• Diversify content formats. If you author an article in a popular health and wellness publication or are interviewed on a podcast, include a URL or QR code on your site or in your communication materials to direct your patients or clients to it and create opportunities for engagement with your brand.
• Avoid digital decay. Be aware of digital decay in online content and social media, and make sure all website pages and links work. Close to 1 in 5 posts on X (formerly Twitter) are no longer publicly visible, only months after being posted, because accounts go private, are suspended or are deleted.⁴ Outdated content and broken links don’t reflect well on your business.

4. Boost Your Social Media Presence

You don’t have to be a mega-influencer to make social media work for you, but an active digital presence on at least one or two platforms is important. Establish and maintain a space that’s relevant to your health and wellness field and populate it thoughtfully with hashtags, engaging comments and consistent interactions to get in front of the right audience. If you’re not sure where to start with social media content, consider the following:

• Short-form videos. No matter which social media platform(s) you’re on, short-form video is a highly impactful way to deliver memorable, engaging content. TikTok is the royalty of short-form video and turns almost half its users into buyers.³
• Influencer marketing. Brands are expected to spend more on influencer marketing strategies than digital ads in 2025, as more users in the 18 to 34 age bracket are likely to shop based on recommendations.³ Take time to identify influencers that suit your practice or business, and begin to build relationships and collaborate with them to present powerful campaigns together.
• Professional networking sites. The number of views and comments on LinkedIn posts is heating up.³ There’s room for your brand to join the conversation, especially if you ask questions, post polls or offer truly helpful tips. Comment on other posts with a few thoughtful sentences that show your knowledge and expertise, and get found by other pros who can become referral sources.

5. Invest in Digital Ads

While many online visibility options are free, you can also pay for targeted ads that are designed to get your business or practice in front of specific demographics and help boost conversions.

• Pay-per-click (PPC) advertising. PPC ads can increase visibility and drive traffic every time someone clicks on your ad. Creative formats (visually appealing imagery) and ongoing optimization (long-tail keywords or high-purchase intent terms like “24/7”) can help pave the road to success.²
• Display ads. This type of online marketing for health and wellness is a visual showcase of your brand that encourages users to click a link to visit a landing page to learn more, complete a form or make a purchase.¹
• Social media ads. You may not have the number of social media followers or interactions you want yet, but paid ads in this sphere can help you reach a larger audience on the platforms they use most.¹

6. Populate Review Sites and Online Directories

Review sites and online directories like Google My Business and Yelp, as well as health and wellness-specific sites like Healthgrades, are where patients and clients make their voices heard. Optimize your profiles on review sites to not only get found in local searches but also to engage with patients or clients and offer thanks, encouragement or reassurance — an important element for managing your online reputation.²

• Be a reliable voice. Online reviews strengthen visibility, speak to your credibility and influence trust. Potential patients and clients rely on the words of others.
• Get help. Ask satisfied clientele to share their feedback on certain platforms.²
• Stay calm and focused. Respond professionally and proactively to any negative reviews using kindness and offering solutions while ensuring compliance with patient privacy laws and regulations.
• Showcase positive feedback. Post your highest reviews on your website, social media and paid ads to help increase conversions and show that people really do like your business.²

7. Join the CareCredit Network

When you offer the CareCredit credit card as a financing option to patients or clients, you have the option for your practice or business to be found in the Provider Locator, which is the directory of health and wellness providers who accept the CareCredit credit card. This option can help increase your online visibility to prospective clientele seeking your services or care and offers the following benefits:

• Convenience. Patients and clients can conveniently look up providers who accept CareCredit.
• Filtered search options. Searches are filtered by provider type, distance or location.
• Versatility. Patients or clients recognize the versatility of CareCredit for financing multiple health and wellness wants and needs, especially when they see your practice listed among other types of providers near them.
• Repeat card usage. Forty-five percent of CareCredit cardholders reuse their card in the same practice in the same year.⁵

8. Use Email Marketing

People still rely on email. You can leverage this cornerstone of communication to help your health and wellness brand get found online. The digital strategy is to make sure you stand out in every crowded inbox — and that you have a way of getting to the inbox at all.²

• Create interactive content. Dynamic content marketing, such as embedded videos or countdown timers, can help increase click-through rates and encourage email recipients to act immediately.²
• Increase your numbers. You can grow your list of people to target via email by offering resources unique to your industry, like eBooks, exclusive event invites or personalized recommendations.
• Gather statistics. Marketing programs let you see your ROI through analytics, open rates and click-through rates. The more you know about your potential patients or clients, the better you can target their needs and optimize delivery schedules.²

9. Cultivate Backlinks

Quality backlinks from reputable sources can significantly improve your site’s authority, leading to higher search rankings. Backlinks tell search engines that your site is authoritative and trustworthy, and you can earn them naturally through two main methods:²

• Collaborate. Work together with publications in your industry or similar businesses to co-create content. For example, an acupuncturist might contribute expert commentary to a holistic therapist.
• Create original content. It’s good to have something to offer others if you want to work together. Publicize any thought leadership that relevant parties can reference or link to and deliver a high-quality backlink.

Make Smart Choices to Get Found Online

There are many ways to be found online by potential patients and clients. It isn’t necessary to spread yourself thin just to get noticed, but strategic placement, smart partnerships and dedicated execution of digital health and wellness marketing strategies and innovations will help people find your practice or business and rely on your services.

A Patient Financing Solution for Health and Wellness Providers

If you are looking for a way to connect your patients with flexible financing that empowers them to pay for the care they want and need, consider offering the CareCredit credit card as a financing solution. CareCredit allows cardholders to pay for out-of-pocket health and wellness expenses over time while helping enhance the payments process for your practice or business.

When you accept CareCredit, patients can see if they prequalify with no impact to their credit score, and those who apply, if approved, can take advantage of special financing on qualifying purchases.* Additionally, your practice or business will be paid directly within two business days.

Learn more about the CareCredit credit card as a patient financing solution or start the provider enrollment process by filling out this form.

Author Bio

Elizabeth Weiss is a freelance writer and editor with more than 20 years of experience in content development for dentistry, orthodontics and cosmetic dermatology. She focuses on making healthcare topics accessible to readers and contributes to many fields, from family and estate law to industrial services and landscape design.

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