Help Patients and Clients Get Summer-Ready With Cosmetic Financing

Are your patients and clients ready for swimsuit season? With skin care treatments, weight loss products and more, cosmetic providers are poised to help people meet their summer care goals. And cost doesn’t have to get in the way. By offering flexible financing, you can help patients and clients say yes to self-care services that can help them look and feel their best this season.

From hydrating facials and summer-ready laser hair removal to body contouring and sun-safe skin treatments, financing can make it easier for people to manage the cost of care and schedule your business’s seasonal self-care services.

Capture Seasonal Demand With Spa Services Clients Want

As people prepare for summer, spa treatments can help them get their bodies and minds vacation-ready. Some popular treatments include:¹

• Body scrub or wrap
• Facial
• Hydrotherapy
• Laser hair removal
• Massage

While med spa and day spa clients appreciate the health and wellness benefits of spa services, costs and a lack of flexible financing options could keep them from engaging in these services as often as they’d like.²

In fact, according to the 2023 CareCredit Healthcare Journey Research study, 94% of day spa and 69% of med spa patients and clients surveyed want to engage in spa services more often — but 64% said cost is the number one barrier to return visits.²

Patient financing solutions can open the door to spa patients and clients and may enable them to move forward with services that help them relax, unwind and look and feel their very best. Offering flexible financing like the CareCredit credit card may lead to better experiences since it can help patients and clients commit to recommended care.

64% of spa clients surveyed said cost is the number one barrier to return visits.

Support Patient Weight Loss Goals With Flexible Financing Options

Weight loss is often a popular goal in the lead-up to summer, and your cosmetic care business can empower people with products and services to help them shed excess pounds and inches. These may include procedures like gastric bypass surgery, programs like the Mayo Clinic Diet and GLP-1 medications like Ozempic®.

However, costs may keep people from pursuing their summer weight loss goals. Consider the average cost* of some popular weight loss surgeries:³

• Gastric bypass — $19,511
• Gastric sleeve — $19,459
• Lap-Band^® — $14,506

Cosmetic surgery financing can help place summer goals within reach. By offering financing for cosmetic procedures, your business can help patients and clients explore a range of weight loss options to prepare for swimsuit season.

Maximize Demand for BOTOX and Dermal Fillers

When it comes to aesthetic maintenance, BOTOX® and dermal fillers have become preferred procedures for people across the country. In 2023, nearly 4.7 million BOTOX treatments and more than 3.4 million dermal filler procedures were performed in the United States.⁴

People love the radiant look they can get by adding volume to their lips, cheeks and under eye hollows, making fillers an in-demand procedure. And BOTOX is highly sought-after for its quick results and minimal downtime — ideal for a busy summer season.⁴

Not only are people getting BOTOX for the purpose of wrinkle reduction and facial rejuvenation, they’re also seeking relief from excessive underarm or palm sweating, which can be especially frustrating in warmer months.⁴

By offering financing that enables patients and clients to pay for cosmetic care over time, you can empower them to look and feel their best during the summer and all year long.

Attract Postpartum Patients With Mommy Makeover Packages

Women may be looking to tighten or rejuvenate their bodies for the summer, and could benefit from a number of procedures or treatments you offer. Whatever cosmetic procedures they choose for their personalized makeover — from a breast lift and tummy tuck to buttock augmentation and vaginal rejuvenation — costs can add up.

The average cost* of a mommy makeover, including a tummy tuck, liposuction and either a breast lift or breast augmentation, is $23,396.³ So it’s no surprise that in the CareCredit Healthcare Journey study, 57% of plastic surgery patients and clients said they’ve delayed or pushed off care due to out-of-pocket expenses.²

But here’s the good news: 83% of plastic surgery patients surveyed said they would pursue additional services if they had ways to pay.² By offering flexible financing options like CareCredit, your business can help patients fit care into their budget and help achieve their summer body goals.

83% of plastic surgery patients surveyed in Synchrony's Healthcare Journey Research Consumers and Providers study said they would pursue additional services if they had ways to pay.

Drive Sales With Seasonal Skin Care

Summer is an ideal time for a skin care refresh. Whether your patients and clients are seeking microneedling, dermaplaning or other types of facial treatments, you can help them shed the dead skin of winter to reveal a fresh, glowing face for summer celebrations. You can also help them keep that summer skin healthy with products like sunscreen and facial serums.

However, research reveals that average out-of-pocket dermatology costs are $465 for cosmetic procedures — and 45% of patients surveyed were surprised by the cost. Not only that, but 21% find it difficult to pay.⁵

Offering dermatology patient financing options can help. In fact, over half of dermatology patients prioritize payment options when selecting a provider.⁵ Financing can make it easier for patients to say yes to care, keeping your calendar filled with appointments.

Just keep in mind that all payment options are not created equal. According to the 2023 CareCredit Dermatology Patient Journey study, among cosmetic patients, 1 in 2 current CareCredit credit card holders will switch providers if they don’t specifically offer CareCredit.⁵

How Flexible Financing Works

If your cosmetic care business offers a financing solution like CareCredit, it’s easier for patients and clients to see if they prequalify — they can scan your custom QR code or click your custom link. Plus, prequalifying only involves a soft credit check that won’t impact their credit score. If prequalified, patients and clients will receive an offer to apply for the CareCredit credit card. This will trigger a hard credit bureau inquiry, which may impact their credit score. If approved, they can start using CareCredit immediately.

As a revolving line of credit, the CareCredit credit card allows cardholders to borrow money up to a certain limit, pay off the balance and then borrow up to that amount again. So, patients and clients only have to apply once. After that, they can use CareCredit every time they visit your practice, making it easier for them to come back for care in every season.**

Payment Options for Summer Care Goals

As patients and clients prepare for their summer goals, consider offering flexible financing options to help people plan out and move forward with the self-care services they seek. By offering financing solutions, you can help patients and clients bridge the gap in covering their out-of-pocket expenses, which can help improve the patient financial journey and boost loyalty to your cosmetic business.

A Flexible Financing Solution for Your Cosmetic Practice

Want to make it easy for patients and clients to manage the cost of treatment at your cosmetic practice or business? Consider offering CareCredit as a financing solution. CareCredit offers individuals a way to pay for surgical and non-surgical treatments and procedures over time while helping enhance the payments process for your practice or business.

When you accept CareCredit, patients or clients can see if they prequalify with no impact to their credit score, and those who apply, if approved, can take advantage of special financing on qualifying purchases.** Additionally, you will be paid directly within two business days.

Learn more about the CareCredit credit card as a financing solution for your cosmetic practice and business or start the provider enrollment process by filling out this form.

Author Bio

Robyn Tellefsen is a freelance writer and editor with more than 20 years of experience covering health and wellness, finance and more. Her work has appeared on sites such as LoopNet, Beachside Rehab, First Horizon Bank, SoFi, A Place for Mom, American Express, Chase and more.

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