Top 4 Best Practices for Talking About CareCredit

Your patients or clients want to be able to make healthcare choices. By driving awareness around the CareCredit credit card, you can remind them that you offer the flexible, friendly financing options that can help them fit care into their budget, while making it easy to choose you and return again and again.

Now’s the time to get started. Use this guide to communicate the benefits of CareCredit. We have the tools, tips, training and resources you need to help:

• Make cost conversations easier
• Help patients and clients learn about and apply for CareCredit
• Reach more patients and clients
• Foster more loyalty

We've included marketing tools such as adding CareCredit to your website, integrating financing into billing and appointment reminder emails and using point-of-sale materials to easily create awareness. We've also included provider tools such as leading confident cost conversations with tips and training.

Read on to learn more about how to incorporate CareCredit into your health and wellness practice, or download the guide for your team to have on hand.

(To access many of the tools and resources in this guide, you will need to be logged into the Provider Center. If you need assistance with your login credentials, call 1-800-859-9975, press option 1, then 6.)

1. Add CareCredit to Your Website

According to CareCredit Path to Care Findings, 52% of surveyed consumers research cost/fees when researching a procedure, and 26% of consumers said they research financing options.¹

By featuring a dedicated financing page on your website, you can make it easy for patients or clients to know that you offer flexible financing options to pay for their treatment or care. Plus, the page could help them learn about CareCredit, see if they prequalify and apply all on their own.

2. Integrate Financing Into Billing and Appointment Reminder Emails

By incorporating CareCredit as a flexible financing option throughout the care journey, you can help reduce cost concerns and decrease accounts receivable.

• Offer a QR code. Feature a QR code with the custom link b so your patients or clients can quickly learn more about CareCredit, see if they prequalify, apply and — if approved — pay.
• Provide a custom link. Sharing a custom link is another simple way to help your patients learn more. Include the link on your website, social media and signage. Plus, the link is tied to your Merchant ID, making it easy to track applications, approvals and available credit.
• Copy and paste. Use prewritten messaging. Here's a sample:
  
  Pay over time for healthcare costs. [ABC Location] now accepts CareCredit, the healthcare credit card, as a flexible, convenient way for you to pay over time for expenses not covered by insurance. See if you prequalify without impacting your credit score, or apply online today. Subject to credit approval.

How to incorporate CareCredit

Billing statements. Include our ready-to-use messaging on billing statements as a friendly reminder and to help make cost conversations easier. You can also order QR code stickers through the Provider Center and add them to billing statements when collecting payment.

Emails and billing portal. Include messages in emails to patients or clients with account balances to let them know CareCredit is available to help make payment easier. Utilize preapproved copy from the Provider Center or ask your sales contact for more approved resources.

3. Use Point-of-Sale Materials to Easily Create Awareness

Displaying signs, brochures and other marketing materials throughout your location is a great way to share the benefits of the CareCredit credit card and remind individuals of their options. When you include your custom link and QR code, your patients or clients can learn more, see if they prequalify, apply and, if approved, pay — all from their own device.

Plus, this friendly solution helps you save time since you can review applications and payment status directly in the Provider Center.

Order your free materials now at carecredit.com/ordersupplies. Then place the signage in prominent areas at your location, such as:

• Waiting rooms
• Check-in desk
• High-traffic areas

How to order POS materials

You can choose from a variety of free marketing materials, including:

• Brochures
• Signage
• Sticker sheets
• Counter mat

All available for free!

We’ll take you step-by-step through the process to get your custom materials ordered and shipped directly to you:

To start your order:

1. Visit carecredit.com/marketingcenter
2. Click "Order QR code marketing materials"
3. Select your materials and complete the shipment order process.

4. Lead Confident Cost Conversations With Tips and Training

Did you know that 57% of consumers surveyed said offering a variety of payment options is important when selecting a provider?¹ The good news is you can help patients or clients feel empowered from the start to move forward with the care they want and need.^*

How you talk about financing can make the difference:

• Tips and scripts. Get examples and sound bites
• Payment calculator. Help patients or clients estimate monthly costs and see how CareCredit can help fit health and wellness into their budget.

Make the most of your training materials

Use these training tools to better support both you and your patients or clients:

• Digital book. This comprehensive training resource covers a wide range of topics, from dispute management to accessing reports on cardholders’ available credit; it includes helpful job aids along with orientation and operating guides.
• "New to CareCredit" learning resources. These detailed job aids, guides and videos empower new providers to confidently manage the CareCredit program in their practice. (California providers click here. All other providers, click here.)
• Instructional videos. This library of videos helps educate providers on topics such as ways to apply, benefits of the CareCredit credit card, clear financial communication and understanding promotional financing.

Live, virtual skills training

If you’re interested in live, virtual skills training, please reach out to your sales representative to learn more.

Offer Flexible Financing at Your Practice

If you are looking for a way to connect your patients or clients with flexible financing that empowers them to pay for the care they want and need, consider offering the CareCredit credit card as a financing solution. CareCredit allows cardholders to pay for out-of-pocket health and wellness expenses over time while helping enhance the payments process for your practice or business.

When you accept CareCredit, patients or clients can see if they prequalify with no impact to their credit score, and those who apply, if approved, can take advantage of special financing on qualifying purchases.^* Additionally, you will be paid directly within two business days.

Learn more about the CareCredit credit card as a financing solution or start the provider enrollment process by filling out this form.