Optometric Strategies for Retail and Clinical Success

Get connected to insights, ideas, resources and strategies developed by leading practice management consultants, vision care professionals and colleagues.

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Healthcare Path to Purchase

  • Healthcare Path to Purchase Study 2018

    Research Study

    Get the insights you need to help more patients and grow your practice.

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Optical Retail

Best practices to help you grow retail sales including how to attract new patients, engage patients during their decision-making process and help enable patients to get all the optical products and vision care they need and want.

  • Smart Money: Help Increase Your Capture Rate

    Best Practices Guide

    Learn valuable information on converting more patients while in the practice.

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  • Smart Money: Help Increase Your Capture Rate

    Webinar

    Watch for best practices on converting more patients while in the practice.

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  • Smart Money: How Patient Financing Can Help Grow Your Practice

    Best Practices Guide

    Read this comprehensive guide on why Patient Financing is a smart business tool.

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  • Smart Money: Help Increase Your Contact Lens Sales

    Best Practices Guide

    Get practical tips to help you increase your contact lens sales.

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  • Smart Money: Help Increase Your Contact Lens Sales

    Webinar

    Watch to learn practical ways to help you increase your contact lens sales.

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  • Smart Money: Help Patients Buy All They Need

    Best Practices Guide

    Get insights on methods to help patients get all the products they want.

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For Your Patients

  • Eyelines Magazine

    Reception Area Magazine

    Educate patients on various eye health topics while they wait to see their eye care professional.

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Clinical Care

Best practices to help you attract more clinical patients and optimize clinical treatment acceptance through marketing and education and effective patient communications.

  • Smart Money: Increase Your Specialty Business

    Best Practices Guide

    Explore new areas of opportunity to help you grow your practice.

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  • Smart Money: Use Patient Financing to Help Grow Your Medical Business

    Webinar

    Learn how patient financing can help you capture more opportunities in the medical services you offer.

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Reports

  • 2018 Optical Trends Report

    Trends Report

    Get insights from real providers into current trends in independent optometric practices regarding gross revenue, revenue per patient, total eyewear revenue and frame capture rate.

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  • 2017 Optical Trends Report

    Trends Report

    Get insights from real providers into current trends in independent optometric practices regarding gross revenue, revenue per patient, total eyewear revenue and frame capture rate.

    Available for enrolled providers.Click here to login.Premium