Webinar: The Healthcare Journey Across Generations

This webinar, “Healthcare Journey Across Generations: Building a Strong Healthcare Team to Address Worries About Medical Expenses Head-on,” was originally published on the Medical Management Group Association website in partnership with CareCredit.

Rising healthcare costs are a growing concern. Research shows that consumers underestimate expenses, with nearly half of Gen Xers, millennials and Gen Zers saying they would delay care for a procedure costing under $1,000.¹

Healthcare leaders play a key role in addressing these financial concerns by offering clear communication and tailored resources to help patients understand their options. Simplifying financial discussions and providing accessible solutions can ease stress and improve the overall healthcare experience.

By partnering with Synchrony, teams gain access to patient financing solutions like the CareCredit credit card, which can empower patients to get the care they want or need, while also enhancing the provider billing experience.   

Learning Objectives

This 60-minute webinar will provide you with the knowledge to:

• Help the healthcare team become more comfortable having financial conversations with patients
• Understand healthcare financing trends and how financial conversations can impact patient care and practice operations
• Integrate patient financing solutions like CareCredit to improve the payment process, support patient decision-making and empower patients to accept recommended care

Presenter Information

Amy Lafko, MSPT, MBA — Founder, Cairn Consulting Solutions

Amy Lafko is a leadership and organizational design expert focused on transforming the employee experience at work. The impact of this transformation is an improved bottom line, increased patient satisfaction and less drama in the workplace. Amy founded Cairn Consulting Solutions, LLC, with the knowledge that organizations succeed when the focus is on growing your people to grow your business. After 20+ years in healthcare leadership and operations, Amy wrote the bestselling book, “People First: A Proven Method for an Exceptional Healthcare Practice.” She utilizes her experience and evidence-based best practices to help healthcare leaders design their own unique People First organization. Through consulting and training programs, Amy provides expertise in the People First Method to align teams, develop skilled leaders and design systems to create accountability and higher performance. Amy earned her MSPT from Ithaca College and her MBA from Loyola University Maryland.

Claude Royster — Vice President and General Manager of Health and Wellness for CareCredit, a Synchrony solution

Claude Royster brings more than 30 years of sales, account management and operational experience to his role at CareCredit. He is responsible for leading the Wellness sales team with a focus on driving company strategy and growth through its market-leading health and wellness financial solutions and for identifying healthcare market expansion opportunities. His responsibilities also include sales reporting, maintaining strong operating disciplines, controllership and overall profit and loss management. Claude received his bachelor of science degree in economics from Northern Illinois University, where he also played Division I football.