Use Seasonal Promotions to Help Grow Your Dermatology Practice

Each season presents its own unique skin care challenges, from dry skin in winter to sun damage in summer. Dermatologists who can anticipate these shifts and adjust their outreach can help patients protect and refresh their skin all year long. 

Developing seasonal campaigns and customized skin care packages may also help strengthen patient relationships and highlight the importance of preventive care. At the same time, flexible financing options may help ease cost concerns and support continuity of care. 

Skin Care Marketing Essentials for Seasonal Campaigns

Aligning the rhythm of the calendar may help create successful skin care marketing as well as level-set patient expectations. In the United States, healthcare consumers increasingly expect real-time, digital-first engagement from their health and wellness professionals.¹ This can suggest that they may respond well to timely, seasonal content and visuals that address patient needs. Dermatologists can use this approach to keep messaging timely and relevant, whether through email updates, social posts or refreshed website copy.

A clear focus on prevention, early treatment and year-round skin health may help build trust. Sharing expert tips on topics such as sun protection in spring or hydration in colder months can help position your practice as a reliable source for ongoing guidance, not just for procedures.

Understand your target audience

Dermatologist marketing that aligns with patient priorities may resonate with patients. Personalized outreach can also build stronger engagement when paired with patient education on healthy habits for each season.

Tips for targeted dermatologist marketing outreach

• Review appointment data from prior years to identify seasonal booking trends, such as higher demand for resurfacing in the fall or laser therapy in winter.

• Target your messaging by age group or skin concern.
  • Younger patients may be likely to seek acne management and education on sun protection.
  • Middle-aged and older patients may be interested in treating sun damage and maintaining skin elasticity.

Create Customized Skin Care Packages That Promote Healthy Skin

Seasonal skin care packages can streamline patient choices by offering clear, bundled options and can help encourage regular follow-up through ongoing support and education. Consider grouping services and products that address specific concerns brought on by weather changes, such as:

• Fresh spring skin care. Gentle exfoliation, light resurfacing and getting summer-ready with cosmetic financing options
• Summer protection. Pigment-correcting treatments and SPF consulting with sun care product bundles
• Fall repair. Skin peels and hydrating facials targeting post-summer dryness
• Winter recovery. Barrier-repair treatments and moisture-boosting regimens

These curated packages may help reinforce the message that skin care can be ongoing, not episodic. When possible, include educational elements. In-office demonstrations or brief videos can help encourage long-term habits.

Incorporate financing for cosmetic procedures

Even patients interested in improving their skin health may hesitate to schedule elective or cosmetic treatments due to up-front costs. Offering patient financing may help patients move forward with their care and follow recommended treatment plans.

Synchrony’s 2023 Healthcare Journey Research: Consumers and Providers Report found that cost remains a key factor influencing whether patients pursue recommended elective or cosmetic treatments. Among those surveyed, 52% said they struggle to pay for out-of-pocket expenses, yet 76% said they would seek more health and wellness services if they had ways to pay for them.²

Coach your staff on simple tips and scripts to introduce financing options for dermatology procedures and services. Integrate information about financing within seasonal promotions in digital or print materials to normalize the conversation about affordability, address dermatology cost concerns and help create smooth patient experiences. 

Leverage Seasonal Promotions to Boost Engagement and Patient Loyalty

Time-sensitive offers and campaigns may motivate patients to schedule appointments sooner and return regularly. You might run attention-getting promotions that align with weather-related needs, like a Repair Summer Sun Damage Sale or Winter Hydration Week. Pairing a promotion with education about the benefits of ongoing skin maintenance may help build authority and trust.

Encourage returning visitors with loyalty rewards or referral bonuses, and use automated reminders to help prompt follow-up appointments. Cross-promotions with local wellness studios or spas may also introduce new patients to your dermatology practice and reinforce community connections. 

When promoting any limited-time offer, ensure consistency across platforms. Website banners, patient emails and in-office displays should share the same design language and deadlines. 

Empower Patient Care With Seasonal Skin Care Marketing

Dermatologists who design marketing around seasonal skin needs can help keep patients engaged, informed and motivated to sustain long-term care. And when bundled with flexible financing options and early patient education about costs, these campaigns may help build patient confidence and support a smooth patient care journey.

By developing customized skin care packages, tracking engagement and maintaining clear financial communication, dermatology practices can help nurture relationships built on healthy skin and consistent follow-through.

Offering Flexible Financing at Your Practice

If you are looking for a way to connect your patients or clients with flexible financing that empowers them to pay for the care they want and need, consider offering the CareCredit credit card as a financing solution. CareCredit allows cardholders to pay for out-of-pocket health and wellness expenses over time while helping enhance the payments process for your practice or business.

When you accept CareCredit, patients or clients can see if they prequalify with no impact to their credit score, and those who apply, if approved, can take advantage of special financing on qualifying purchases.* Additionally, you will be paid directly within two business days.

Learn more about the CareCredit credit card as a financing solution or start the provider enrollment process by filling out this form.

Author Bio

Sarita Harbour is a freelance writer with more than 15 years of experience covering personal finance, consumer banking, small business banking and credit for online audiences. Her work has appeared on sites such as Forbes, TIME/MONEY, MSN, The Motley Fool, First Horizon Bank, Investopedia and more. 

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