How Face N Body Made Financing a Bigger Part of the Patient Journey

A good way to grow your practice is to find out what has worked for colleagues and adapt their success story to your practice’s unique growth journey.

Dr. Edward Park, owner of Face N Body, shares how refining his patient journey and integrating the CareCredit credit card more intentionally helped remove financial barriers and increase treatment acceptance. Dr. Park’s growth journey was accelerated by collaborating with his CareCredit Practice Development Specialist.

“When we began presenting CareCredit financing consistently, you could see the shift in patients. What once felt overwhelming suddenly became manageable. It gave patients freedom to move forward,” Dr. Park explains.

Discover more success strategies that fueled Dr. Park’s practice growth below or download now.⁾

Practice Success Story: Face N Body

Growth doesn’t happen on its own. At Face N Body, it was the result of a series of intentional changes that transformed how patients moved forward with care and how the practice approached financing.

Like many practices, Face N Body was seeing strong patient interest, but hesitation at the point of decision.

Instead of making sweeping changes, Dr. Park and his Office Administrator Yvette Robinson, guided by CareCredit’s Practice Development Manager Jean Moody, focused on identifying where opportunities were being missed within the patient journey. One of the biggest gaps was how and when financing was introduced. Conversations often ended with patients being told to “call when you’re ready,” rather than guiding them toward a clear next step.

The shift was simple but powerful, make financing a consistent and intentional part of every patient conversation.

By integrating the CareCredit credit card more directly into the experience, the practice created a clearer path forward. Patients were no longer left to figure out how to pay on their own. Instead, they were presented with flexible options in the moment, helping them to commit to care.

As financing became more embedded in the process, both patient behavior and practice performance began to change.

Expanding financing options played a key role. While standard shorter-term plans remained common, introducing longer-term options for higher-cost procedures made a significant difference.

Over time, the impact extended beyond initial case acceptance. Patients began returning for additional treatments, using financing as an ongoing tool rather than a one-time solution. This created new opportunities for long-term retention and help enable a lifetime of care.

What initially felt like a cost concern, particularly around merchant fees, shifted as results became clear. The perspective evolved from focusing on the cost of financing to the cost of lost opportunities. When patients don’t move forward, the outcome is zero. Enabling them to proceed, even at a small percentage cost, drives meaningful growth.

Beyond the financial impact, the practice also benefited from ongoing collaboration and guidance. Continued support and new ideas helped refine their approach over time, strengthening both team confidence and patient communication.

What started as a shift in how financing was presented became a fundamental part of how the practice operates and grows today.