Here Today to Help More People Hear Tomorrow
Synchrony’s Hearing Health & Loss Prevention study revealed important insights into why people aren’t prioritizing their hearing — and what audiologists can do to help.
By Synchrony, Health & Wellness
Mar 25, 2026 - 2 min read
While we know routine audiology care is an important part of consumer health, few people take action to preserve their hearing.
The Synchrony Hearing Health & Loss Prevention Study revealed important insights into why people aren’t prioritizing their hearing and what audiologists can do to help. You can access the full study here or download a visual guide to some key findings below.
Consumers don’t understand the impact.
71% were not aware of the connection between hearing loss and dementia. Almost half of consumers say knowing this affects their decision to get their hearing checked.1
There are misperceptions about hearing loss.
1 in 6 consumers believe hearing loss only affects older people. Gen Z is more likely to think this than other generations.1
There is no urgency to proactively protect hearing.
Only 10% of consumers have visited an audiologist or other hearing health professional in the past year. Regular hearing exams are low on the list of things people are willing to do to protect their health.1
Those with a hearing device regret waiting to pursue care.
86% of hearing device users say they wish they had gotten a hearing device sooner; one in 4 said a loved one’s recommendation would motivate them to pursue a hearing exam.*1
Cost plays a role in prioritizing hearing health.
- 45% said they would be motivated to get their hearing checked if it was free.*1
- 75% said they think hearing devices are at least somewhat expensive.**1
Offering the CareCredit health and wellness credit card can help reduce barriers to care, motivate patients to get their hearing checked and pursue hearing devices. CareCredit gives patients flexible financing to help them budget for audiology care and hearing devices. Plus, you get access to free resources to help people of all ages prioritize preventative hearing health.
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Get Started*Among those who have never discussed hearing with a health care professional.
**Among those who are hearing impaired but do not have a hearing device.
The information, opinions and recommendations expressed in the article are for informational purposes only. Information has been obtained from sources generally believed to be reliable. However, because of the possibility of human or mechanical error by our sources, or any other, Synchrony and any of its affiliates, including CareCredit, (collectively, “Synchrony”) does not provide any warranty as to the accuracy, adequacy, or completeness of any information for its intended purpose or any results obtained from the use of such information. The data presented in the article was current as of the time of writing. Please consult with your individual advisors with respect to any information presented.
© 2026 Synchrony Bank.
Source:
1 Synchrony Hearing Health & Loss Prevention Study. May 2024.